News & insights

Million-pound investment sees SF Recruitment become employee-led

By Fiona Frudd

The investment sees CEO Saira Demmer – alongside the management team made up of Rebecca Parnell, Damien Lewis, Dominic Syalon, Mike Lattimer and Joanne Eaton – become shareholders in the business. Having played an instrumental role in developing SF Recruitment into a market-leading position, the leadership team will take on a more significant role in the future direction and strategy of the business.

SF Recruitment has also announced the introduction of the SF Ownership Scheme, where every employee shares in the future profits of the company regardless of job title, seniority or tenure.

These moves complete SF Recruitment’s shift to a more employee-centric model, where the business is led by, and for, its people and is inspired by the employee-partnership model at businesses like John Lewis and The Co-op.

CEO Saira Demmer explains: “It was important to us to put our money where our mouth is and give our people real ownership and a stake in our collective success. We are on a mission to build a business full of brilliant people and we want to reward the contribution each of these individuals makes through more than just standard remuneration models.”

As part of the changes, SF Recruitment will continue to be backed by James Caan’s private equity house, Hamilton Bradshaw. On the announcement, James Caan said: “As a business, SF Recruitment continues to go from strength to strength, and I am very excited about its future under this talented management team.”

SF has also announced a number of changes to its employee proposition with the launch of The SF Experience©, a fully-flexible way of working that gives employees the autonomy to choose where, when and how they work.           

Earlier this year, the company also invested £250,000 in a triple office relocation to champion flexible working, while it was named among the top 20 best small companies to work for in the UK for a second successive year in the 2021 Best Companies rankings.

Fiona Frudd
Fiona Frudd
Head of Marketing