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SF Recruitment Wins “Best Candidate Experience” at the 2025 TIARA Recruitment Awards

By Saira Demmer
SF Recruitment Wins Best Candidate Experience at the 2025 TIARA Recruitment Awards


We’re delighted to share that SF Recruitment has been awarded Best Candidate Experience at the 2025 TIARA Recruitment Awards, one of the UK’s most prestigious celebrations of excellence in the recruitment industry.

This award recognises our commitment to creating an exceptional experience for every candidate, from first contact through to finding a role they truly love.

At the heart of everything we do is our mission:

“Putting people into jobs they love.”

With 82.6% of candidates reporting higher job satisfaction after partnering with SF Recruitment, we’re proud to see this mission reflected in real results.

Why SF Recruitment Won Best Candidate Experience

The TIARA judges praised SF Recruitment for setting a new standard in candidate care, innovation, and communication. Here’s what made us stand out:

  • Outstanding communication and satisfaction: Candidates rated SF consultants an incredible 9.8/10 for communication quality, achieving a +78 candidate Net Promoter Score (NPS), one of the highest in the industry.

  • Industry-leading Insights training: SF Recruitment is the only UK recruitment agency where every employee completes the Insights Discovery Programme, ensuring exceptional emotional intelligence and communication across our teams.

  • Championing flexible and inclusive working: We’re the only recruitment agency to implement Working Families training, helping our clients and candidates embrace flexible working practices that attract a broader, more diverse talent pool.

  • Personal brand excellence: Through our dedicated personal brand training, SF consultants build stronger networks and more visible, authentic professional profiles, benefiting both candidates and clients.

  • AI-powered recruitment technology: Our AI-driven Candidate Management Tool enables us to deliver polished candidate profiles to market faster than the industry average, combining human insight with smart automation.

  • Trusted by candidates nationwide: 86% of candidates say they would recommend SF Recruitment to a friend, a clear sign that people love the experience we deliver.

A Win for People-First Recruitment

This award is a reflection of the passion, dedication, and expertise of our entire team. Every SF consultant, recruiter, and support professional contributes to creating a candidate experience that feels personal, transparent, and empowering.

We’d like to thank our incredible team, as well as our candidates, clients, and partners who make our success possible. Your trust and collaboration continue to inspire us to raise the bar for what a recruitment experience should be.

About SF Recruitment

SF Recruitment is one of the UK’s leading independent recruitment agencies, specialising in finance, technology, HR, marketing, and engineering roles. With offices across the UK, including London, Manchester, West Midlands and East Midlands and a newly launched office in Frankfurt, SF helps thousands of people each year find jobs they love, and helps businesses build teams that thrive.

Saira Demmer
Saira Demmer
CEO
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