News & insights

We’ve Moved! Our New East Midlands HQ at East Midlands Airport

By Rebecca Parnell

We’re excited to share that SF Recruitment has officially opened the doors to a brand-new East Midlands headquarters, located right next to East Midlands Airport (EMA) in Castle Donington.

This move brings our Leicester and Nottingham teams together into one central hub, making us more connected, more efficient, and even better placed to support the brilliant businesses and job seekers across the region.

Creating a Central Hub for the East Midlands

Positioned in the heart of the region, our new HQ gives us easy access to Derby, Leicester, Nottingham and beyond. It’s a location that reflects how we work—agile, collaborative, and always moving forward.

Over 40 of our people have now moved into the new space, making us one of the largest recruitment teams dedicated solely to the East Midlands. We’ve already worked with over half of the region’s businesses in the last five years, and this move puts us in the perfect position to build even stronger relationships moving forward.

As Rebecca Parnell, our Managing Director for the East Midlands, puts it:

“Moving to East Midlands Airport puts SF right at the centre of the region, close to major cities, clients, candidates, and transport links. It’s a brilliant step for the business and for the team.”

A Space That Matches Our Ambition

This move is more than just a new office; it’s a statement of intent. We’re growing fast, expanding our specialist recruitment services across the UK and into new markets, including Technology and Engineering. We’re also gearing up for European expansion.

With a stronger presence and the space to grow, we’re doubling down on what we do best—matching great people with great businesses, and delivering honest, expert advice every step of the way.

Whether you’re looking for your next career move or you need support you with Executive & Board Search, Contingent Recruitment, Interim and Temporary Appointments, or Campaign & Project Recruitment, we’re here and we’re ready!

Come and visit us at our new home in Castle Donington. From our new central location, we service the whole the East-Midlands including, Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, and Rutland.

SF Recruitment in East Midlands

Why we love being based in the East Midlands

Our new HQ is more than just a central location; it’s in one of the UK’s most exciting and accessible regions. Here's why we think the East Midlands is a brilliant place to live, work, and grow a business:

1. Connected cities, great value
Home to Leicester, Nottingham, Derby, Lincoln and Northampton, the East Midlands offers the buzz of city living without the London price tag. On average, house prices are 44% lower than the South East and 62% lower than London, and with direct trains to London in just over an hour, it’s easy to stay connected.

2. The great outdoors, on your doorstep
Love fresh air and big skies? You’re spoilt for choice here. Explore the Peak District, cycle around Rutland Water, stroll through Sherwood Forest, or take in the views at Lincoln Cathedral. Derby’s green spaces, including its beautiful Victorian parks, make city life feel that bit calmer.

3. A region that loves its sport
Whether you’re cheering from the stands or getting stuck in yourself, the East Midlands is a sporting hotspot. From Premier League football and European rugby to Test cricket, we’ve got it all—plus top-class facilities like the Derby Velodrome, National Ice Centre, and the National Water Sports Centre.

4. Nights out with a difference
From gigs and comedy to dance, drama, and film, the East Midlands knows how to entertain. We’ve got world-class venues, the UK’s longest-running dedicated comedy festival, and a thriving arts scene across all our major cities.

Rebecca Parnell
Rebecca Parnell
Managing Director