Get the Upper Hand in Marketing Interviews! Prepare with These Top 11 Tips

Stepping into a marketing interview can be intimidating, regardless of your experience level. From seasoned professionals to eager newcomers, preparation is the key to success. In this article written by one of our experienced marketing recruitment consultants, Cirbie Brooks, she shares with you eleven powerful tips that will sharpen your edge and help you excel in your next marketing interview. 

Get ready to make a memorable impression and move one step closer to landing your dream job!

11 Tips for Boosting Your Marketing Interview Performance

1. Do your research

When it comes to marketing job interviews, preparation is key. To give yourself the best chance of landing the job, you need to do your research, practice your answers to common interview questions, and make sure you're well-versed in the company's products and services. Make sure you know everything you can about the company, the position, and the industry.

2. What you wear matters!

First impressions matter, so make sure you're dressed for success. Whether it's an in-person or online interview, it's important to look professional and put-together, even if the company has a casual dress code.

3. Arrive early

Showing up on time (or even better, 15 minutes early) is a sign of respect and shows that you're excited about the opportunity.

4. Sell yourself

In a marketing interview, you need to be able to sell yourself and your skills. Be ready to talk about your experience and qualifications. Showcase what you can do for the company and why you're the best candidate for the job. 

5. Knowledge is power

This industry changes rapidly, so it's important to be up to date on all the latest marketing trends. Be prepared to discuss the latest marketing campaigns, technologies, and strategies. Use this opportunity to show the recruiter that you understand their audience, how to reach them, and how to connect with them.

6. Be creative

Marketing is all about creativity, so be prepared to think outside the box. When asked questions, take the opportunity to show off your creativity and come up with unique solutions. Just don’t get too crazy with your answers.

7. Be flexible

The marketing industry is ever-changing, so you need to be able to adapt and change with it. Show that you're flexible and can roll with the punches, even when things don't go according to plan. Think back to experiences in your life that show this trait and prepare to tell them your story!

8. Get certifications

While it will be more time-consuming than other tips, it is well worth the effort to boost your resume by taking free online certification programs. Certification from Google Analytics, Google Ads, Hootsuite, and HubSpot can make you more attractive to potential employers and drastically improve your chances of getting a job.

Not only will this look good on your resume, but it gives you something to talk about in the interview that will show your deep understanding of industry tools and processes.

9. Be active on social media

In today's digital world, it's important to have a professional online presence, especially since over 90% of employers check social media before interviewing candidates.

Be sure to have an up-to-date LinkedIn profile and be active on social media, especially if you're applying for a digital marketing position. Take note of all your posts and make sure that everything is professional and positive.

10. Have questions prepared

Asking thoughtful questions shows that you're interested in the position and the company. Prepare a few questions in advance, so you're not caught off guard during the interview.

11. Thank the interviewer and make sure you follow up

At the end of the interview, always thank the interviewer for their time. You should also send a follow-up email or letter to reiterate your interest in the position and company.

Conclusion

We know marketing interviews can be tough. But with the right preparation, you can get the edge over your competition. By following these top eleven tips, you will boost your marketing interview performance which will help you stand out and land the job you want.

To speak to our marketing recruitment team today, please contact your nearest office and you will be directed to the right person!