Senior Digital Marketing Executive

(Senior) Digital Marketing Executive
Location: East Midlands / West-Midlands (Hybrid)
Reports to: Director of Marketing
Brand: SF Recruitment

About the Role
We are looking for an adaptable, curious and creative Senior Digital Marketing Executive to join the SF Recruitment marketing team. This role is ideal for someone with at least 3 years of hands-on digital marketing experience who is ready to grow, take ownership and work across a fast-moving multi-brand environment.

You will play a key part in our digital performance strategy across the whole SF group. This includes PPC, SEO, website management, AI search, analytics, paid campaigns and email marketing. You will also provide creative support when needed to keep campaigns moving smoothly.
The ideal person is organised, comfortable managing competing priorities, and confident working with senior stakeholders. You enjoy learning, solving problems and finding smarter ways of doing things.

Key Responsibilities

PPC and Performance Marketing
- Support the development and management of PPC campaigns across Google and LinkedIn.
- Assist in planning, optimising and reporting on paid activity to improve ROI and lead generation.
- Monitor and analyse campaign performance, ensuring outcomes are shared clearly across the team.

SEO and Website Management
- Support website updates and ensure content is optimised for search, user experience and accessibility.
- Conduct keyword research and help implement the wider SEO strategy.
- Work with our web developer to identify and resolve technical issues.
- Help monitor performance and opportunities using tools such as Google Search Console.

Email Marketing and CRM Journey Management
- Create and design email campaigns in BeePro, ensuring strong branding and smooth execution.
- Use our in-house CRM to build accurate distribution lists and segment audiences based on behaviour, engagement, specialism, region or job-seeking status.
- Contribute to the development of journey mapping and automated touchpoints at key intervals, depending on user history and interaction.
- Monitor open rates, click-throughs and engagement patterns, recommending improvements.
- Collaborate closely with the Senior Marketing Executive to shape content for email campaigns; content planning is shared, with the Senior Marketing Executive leading on copy.

Analytics and Reporting
- Use Google Analytics and other tools to track performance, behaviour and campaign effectiveness.
- Produce clear, value-driven reports and dashboards for the wider business.
- Keep up to date with new analytics developments, including changes driven by AI search.

AI Search and Emerging Digital Trends
- Support research and early adoption of AI search strategies and tools.
- Share relevant insights with the team to help evolve our digital approach.

Creative Support
- Support creative projects using Canva or Adobe tools when needed.
- Prepare assets for paid campaigns, email, social media and website use.
- Maintain brand consistency while ensuring materials are delivered on time.

General Marketing Support
- Work collaboratively across the marketing team to manage requests, prioritise tasks and maintain high-quality delivery.
- Support activity across SF Recruitment, SF Executive and SF Technology.
- Uphold brand standards across all digital outputs.

Skills and Experience
Essential
- At least three years of experience in a digital marketing role.
- Working knowledge of PPC, SEO, analytics and paid campaigns.
- Experience using Google Analytics, Google Ads and LinkedIn Campaign Manager.
- Experience using email marketing tools such as BeePro or similar.
- Ability to create segmented CRM lists and understand audience behaviour.
- Strong organisational skills and the ability to manage multiple tasks.
- Confident communicator who can work with people at all levels.
- Proactive mindset and willingness to learn.
- Competent in Canva or Adobe suite, or comfortable learning quickly.
- Working knowledge of SEMrush SEO or similar

Desirable
- Experience working in a multi-brand or service-based organisation.
- Understanding of customer journey mapping and automated email workflows.
- Knowledge of AI search developments or emerging digital trends.
- Experience with CMS platforms and basic technical SEO understanding.
- Background in recruitment, professional services or B2B marketing.

What You Will Bring
- Curiosity about digital marketing and a desire to grow and specialise.
- A collaborative and considerate working style.
- A balance of creativity and analytical thinking.
- Ability to juggle demands without losing accuracy or momentum.
- Pride in delivering digital work that looks good and performs well.

Development and Support
Training and development will be encouraged and supported, including access to online courses, platform certifications or specialist external training where needed to help you grow confidently into the role.

Why Join SF Recruitment
You will join an ambitious, supportive and creative marketing team at an exciting point in our brand evolution. This is an opportunity to help shape our digital presence across the UK and Europe, work on new and meaningful initiatives, and build your career within a business known for its culture and genuine commitment to its people.

If this role is of interest, get in touch with your updated CV today!