Senior Copywriter/Content Creator

Copywriter / Content Creator - WhatsApp for Business Enablement
Contract | Remote

SF Recruitment have partnered with a high-performing consultancy that supports leading technology companies and their partners by designing and delivering world-class enablement content and programmes.
We are hiring a seasoned Copywriter / Content Creator to support go-to-market, sales, and customer success initiatives for WhatsApp for Business, working closely with Meta and its global partner ecosystem.

This is a content-first, field-informed role, combining strategic thinking, hands-on content creation, and senior-level enablement delivery.

The Role
You will create and deliver enablement content on behalf of the client, translating commercial objectives into compelling, practical WhatsApp for Business narratives that accelerate adoption and measurable outcomes.

Key Responsibilities

Content Creation & Enablement

- Create high-quality enablement content on behalf of the client, including messaging frameworks, use-case narratives, conversation models, sales assets, and customer success materials.
- Translate go-to-market strategy and commercial goals into clear, actionable WhatsApp for Business positioning.
- Develop content that supports sales teams, partners, and customer success functions across varying levels of platform maturity.
- Ensure all content aligns with WhatsApp policies, governance, and best practices.

Workshop Preparation & Delivery

- Lead pre-workshop preparation by reviewing discovery materials, stakeholder inputs, and business context.
- Define clear business outcomes for each engagement, mapping objectives to relevant WhatsApp use cases and enablement priorities.

Stakeholder Engagement

- Work with cross-functional stakeholders including CRM, marketing, customer success, customer experience, product teams, and executive leadership.
- Tailor content and facilitation style to mixed technical and non-technical audiences.
- Act as a trusted advisor, confidently guiding organisations through evaluation and operationalisation of WhatsApp as a customer engagement channel.

Platform & Technical Considerations

- Address complex WhatsApp Business topics such as consent management, messaging governance, automation, integrations, and conversational flows.
- Explain technical considerations clearly and pragmatically, ensuring relevance for both commercial and technical stakeholders.

Continuous Improvement

- Contribute to the ongoing refinement of workshop content, facilitation approaches, and enablement frameworks.
- Adapt materials for different industries, markets, and international contexts.
- Share insights from the field to continuously improve enablement effectiveness.

Experience & Skills

- Proven experience creating enablement or GTM content for technology platforms, ideally within messaging, CRM, or customer engagement ecosystems.
- Strong copywriting and content design skills, with the ability to simplify complex concepts without losing commercial impact.
- Experience delivering senior-level workshops or enablement sessions with confidence and credibility.
- Comfortable working in fast-moving, client-facing environments with global stakeholders.
- Able to operate independently on contract, owning outcomes end-to-end.