News & insights

Quadruple Award win for SF Recruitment

By Fiona Frudd
Quadruple Award win for SF Recruitment

On Thursday 11th May 2023, SF Recruitment attended the UK Employee Experience Awards by Awards International and were awarded four awards on the night.  

The awards were for:

  • Leader of the Year (Saira Demmer)
  • Employee-Centric Company SME
  • Employee-Driven Business Change
  • Overall Winner

As we strive to keep our business fresh and relevant, we are thrilled to be acknowledged for the changes we have implemented and the unwavering commitment of our team members. These awards recognise our efforts in creating an environment where employees thrive and continue to do what they love and love what they do!

Judges comments include:

“Your EX is a differentiator, and this will go down as one of my personal stories of proof that investing in people pays dividends.”

“This was a really impressive entry, demonstrating how changing the focus of your business on becoming 'people-first' can boost business growth.”

“The SF Experience was a beautiful and bold example of meaningful and impactful business change driven by having an employee-centric approach. There was a clear business strategy with strong leadership, vision and commitment, and that delivered tangible, quantifiable and impressive results.”

“Saira's application showcased visionary leadership, a successful cultural transformation, and impressive business results. The SF Experience initiative demonstrated a people-centric approach, with tangible improvements in diversity, flexibility, retention and employee happiness. Saira's bold strategies have led to significant growth, making SF Recruitment an inspiring and innovative organization.”

It is an absolute honour to be recognised with these awards which truly embody SF’s core values and beliefs.

Fiona Frudd
Fiona Frudd
Head of Marketing