News & insights

SF Recruitment named top company to work for by Sunday Times

By Fiona Frudd

Positioned at 16, SF Recruitment has been praised for its commitment to achieve high employee engagement and also won the Learning and Development Special Award on the night.

SF Recruitment has made a significant investment into its employee engagement programme over the last two years. In addition to flexible working options, the company offers a range of benefits and incentives which allow employees to reduce their hours and enjoy an early finish on a Friday.

Saira Demmer, CEO at SF Recruitment, said: “We have developed a number of fantastic training programmes over the last few years and we are thrilled to have been recognised by The Sunday Times and Best Companies.

“In our day jobs, we are obsessed with matching the right people with their ideal roles, and for us to achieve this, we knew we had to make sure that all of our people were coming to work every day excited to be in their own ideal roles. Being part of a team of engaged, successful people is what we believe makes a business an employer of choice”

Earlier this year, SF Recruitment earned three-star accreditation by Best Companies, which is recognised as the UK standard in workplace development. Among the recent changes to the workplace, the company introduced market-leading enhanced maternity pay, length of service rewards and clear career development pathways.

Improving wellbeing has also been a key driver for the business, as Saira Demmer explained: “We have provided options for our people to focus on their physical, mental and financial wellbeing, at a time and in a way that suits them and their individual circumstances.”

“In addition to healthcare plans and gym memberships, we have regular visits from a mindfulness consultant and an anonymous counsellor is also available to employees who would like to discuss personal matters in a safe environment.”

SF Recruitment is the leading specialist recruiter in the Midlands, with offices in Nottingham, Birmingham and Leicester. Its specialist expertise stretches a number of areas, including executive; finance and accountancy; technology; office support; engineering; HR, sales and marketing; procurement; and supply chain. 


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SF Recruitment is the leading recruitment specialist in the Midlands, placing candidates across the entire professional services landscape.

Over the past 20 years, they have recruited around 40,000 people and connected to 12,000 businesses in the region.

This extensive network means they have far reaching influence, engaging in daily conversations about their recent rebrand and transformation into being more sustainable.

They want to be known for being green by name, and green by nature, ensuring the environment is high on their agenda. To show this they have pledged to ditch all single-use plastic, turning to a more sustainable material - bamboo.

This natural resource, widely used within SF’s branding, represents the values a recruiter needs to be successful, but also its ethical outlook for them. Bamboo is strong,flexible and the fastest growing plant in the world - and environmentally beneficial.

SF have ditched purchasing plastic corporate gifts in their thousands. Bamboo is being used for everything ranging from paper brochures and stationary to an array of corporate gifts. The material is also biodegradable but also renewable, growing back in weeks.

Single-use plastic within the office has also been banned, including water bottles, cutlery and packaging, and already the amount of waste produced has reduced dramatically.

Other plans including using milkmen, and they are currently in talks with The Waterways Trust for a canal clean-up campaign.

It is thought this move is an industry first for a recruitment agency. Every week they speak to hundreds of business decision makers, and they are hoping to inspire and influence others to be more actively environmentally aware.

Sustainability has dramatically improved performance because SF has been able to use it as a conversational topic when speaking to clients, especially when presenting a bamboo gift. PR and social content highlights their new environmental direction, and the use of bamboo means they are at the forefront of people’s minds, and clients actively wanting to take an interest in something so unusual yet pioneering.

Fiona Frudd
Fiona Frudd
Head of Marketing