News & insights

SF Hosts Birmingham Bears First Cricket Match Of 2021

By Fiona Frudd

It was incredibly exciting to deliver one of the first live experience, hospitality events after lockdown. As shirt sponsors, our guests had the pleasure of hearing from England International Jonathan Trott, before a delicious meal and an excellently managed, socially-distanced event from the Edgbaston Team.

Such an enjoyable event! Mike Lattimer and Damien Lewis would like to express their thanks to all those who attended, and to the Edgbaston team Ben SeifasAlex PerkinsScott Elstone for finding a way to work within regulations and make the event possible. Superb effort.

Fiona Frudd
Fiona Frudd
Head of Marketing