News & insights
SF Hosts Birmingham Bears First Cricket Match Of 2021
By Fiona Frudd
It was incredibly exciting to deliver one of the first live experience, hospitality events after lockdown. As shirt sponsors, our guests had the pleasure of hearing from England International Jonathan Trott, before a delicious meal and an excellently managed, socially-distanced event from the Edgbaston Team.

Such an enjoyable event! Mike Lattimer and Damien Lewis would like to express their thanks to all those who attended, and to the Edgbaston team Ben Seifas, Alex Perkins, Scott Elstone for finding a way to work within regulations and make the event possible. Superb effort.


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