News & insights

Prioritising Diversity and Inclusion in Recruitment

By Catherine Forrest
Catherine Article

In today's competitive talent landscape, prioritising diversity, equity, and inclusion (DEI) is more than a compliance necessity—it’s a strategic advantage. Drawing on over 15 years of recruitment experience, including 8 years specialising in professional services, Catherine Forrest, HR recruitment expert at SF Recruitment, emphasises the critical role DEI plays in fostering innovation and driving business success. With a focus on recruitment across Leicestershire and Northamptonshire, she shares her insights on how businesses can embed DEI into their hiring practices to stay ahead in the evolving world of talent acquisition.

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At SF Recruitment, we believe that fostering an inclusive workplace isn’t just the right thing to do; it’s essential for business success. Diverse teams not only reflect the broader society but also bring fresh perspectives, which are key drivers of innovation and better decision-making. When businesses are representative of the customers they serve, they can more effectively meet the needs of their markets and cultivate a more dynamic, adaptable environment.

In recruitment, the journey towards achieving DEI starts with small but meaningful changes. It begins with writing inclusive job descriptions, using language that welcomes applicants from all backgrounds. From there, it’s about ensuring that recruitment practices are free from bias at every stage. This means providing every candidate—regardless of gender, race, disability, or socio-economic background—a fair and equal chance to succeed.

Proactive strategies, like blind CV screening and structured interviews, help ensure that a candidate’s merit shines through, without unconscious biases influencing hiring decisions. At SF Recruitment, we encourage and support our clients to implement these practices. Another critical piece of the puzzle is ongoing diversity training for hiring managers, which helps to embed inclusion into the entire recruitment process and beyond.

We are committed to helping businesses not only build inclusive teams but to foster cultures that celebrate diversity. Our approach to diversity extends far beyond compliance. Partnering with businesses, we develop strategies that truly promote equality and make every employee feel valued and respected.

When companies invest in creating a more inclusive environment, they benefit in many ways. Not only do they attract a wider talent pool, but they also improve employee satisfaction and retention. In today's competitive market, where attracting top talent is increasingly challenging, a commitment to DEI is a key differentiator.

Ultimately, creating inclusive workplaces where all employees can thrive is a win for both businesses and individuals. It’s about fostering a sense of belonging that goes beyond demographics, ensuring that everyone—regardless of who they are—has the opportunity to succeed.

As a CIPD Level 5 qualified HR recruitment specialist, I am proud to support businesses in Leicestershire and Northamptonshire in their journey to building diverse and inclusive teams. Through my work at SF Recruitment, I am passionate about helping companies achieve this goal, not only because it makes good business sense, but because it makes for a better, fairer society for all of us.

Let’s work together to make diversity, equity, and inclusion a cornerstone of your recruitment strategy—and reap the rewards of a more innovative, engaged, and successful workforce.

Catherine Forrest
Catherine Forrest
Business Manager - HR, Talent and Learning and Development
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