Senior Brand & Digital Marketing Manager

Job Title: Senior Brand & Digital Marketing Manager
Location: Birmingham - on-site 5 days a week
Salary: £65,000 - £75,000

Lead the Marketing and Brand Evolution of a Retail Icon
This retail business is entering a bold new chapter. With nearly four decades of heritage and a refreshed leadership team, we're investing heavily in digital transformation, infrastructure, and expansion into new markets including trade, hospitality, and developers. We're now seeking a commercially savvy senior marketer with a strong brand instinct to lead our marketing strategy, elevate our customer proposition, and drive growth across our e-commerce platform and flagship flagship showroom.

Your Mission
As Senior Brand & Digital Marketing Manager, you'll own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This is a senior generalist role for someone comfortable working both strategically and tactically - from sharpening our brand narrative to optimising conversion metrics. You'll lead a small, agile team and work closely with the CEO and wider board, driving this businesses evolution from a regional D2C player into a nationally respected omni-channel brand.

Key Responsibilities

Strategic Brand & Marketing Leadership
- Build and lead an integrated brand and marketing roadmap aligned to our 3-year business transformation plan.
- Reposition the brand to support our expansion into trade, and B2B sectors including hospitality and developer markets.
- Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels.
- Define and track marketing KPIs, commercial impact, and campaign effectiveness.

Performance Marketing & Digital Growth
- Oversee SEO, PPC, email, and social campaigns with a clear focus on driving ROI and improving acquisition cost efficiency.
- Ensure our e-commerce platform delivers best-in-class UX and conversion, incorporating AI and automation tools where appropriate.
- Champion a test-and-learn culture using analytics and insight to shape campaigns, customer journeys, and budget allocation.

Content, Campaigns & Creative
- Own the end-to-end campaign cycle from concept through to execution - including brand-led and product-led marketing across all touchpoints.
- Create an ongoing 12 month marketing calendar and proactively drive and monitor performance.
- Drive customer engagement through inspiring storytelling, lifestyle content, product guides, trend pieces, and thought leadership.
- Collaborate with sales and merchandising on seasonal promotions, showroom campaigns and retail activations.

Team, Agency & Stakeholder Leadership
- Lead and mentor a small internal team while managing third-party creative, media and PR agencies.
- Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery.
- Communicate marketing impact clearly to the CEO, Chair and Board, and represent the brand externally when needed.

Key Success Metrics
- Delivery of the 3-year sales growth targets
- Increased online and showroom conversion rates
- Growth in organic traffic and paid media POAS
- Improved review metrics across Google and Trustpilot
- Customer retention and email marketing performance
- Controlled marketing spend within budget

What We're Looking For

Essential
- Experience senior marketing generalist, ideally in retail, home improvement, or e-commerce.
- Strong balance of brand strategy and digital marketing execution.
- Commercially focused, with experience owning marketing budgets and reporting on revenue contribution.
- Outstanding communication and stakeholder skills, with proven ability to work cross-functionally.
- Hands-on approach to leadership - comfortable in the detail but able to zoom out and lead from the front.

Preferred
- Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios.
- Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms.
- Passion for interior design, consumer lifestyle, or home renovation sectors.
- Experience working with or briefing creative, PR, or branding agencies.

Why Join?
- Strategic Autonomy: This is a Board-facing role with the chance to shape a legacy brand's next phase.
- Big Vision, Nimble Team: Operate with the agility of a start-up but the stability of a 39-year-old business.
- Real Ownership: From web traffic to footfall and brand awareness - your impact will be measurable and visible.
- Major Growth Phase: Trade and hospitality markets offer untapped opportunity - and you'll lead the charge.
- Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools.

Benefits Package
- 25 days holiday + bank holidays
- Full private healthcare including dental, eye care, and 24/7 GP access
- EV salary sacrifice and tech perks
- Company pension scheme
- Generous staff discount
- Annual performance bonus based on marketing KPIs
- Ongoing leadership mentoring and personal development