News & insights

The Changing Face Of Finance And Accountancy Recruitment

By Fiona Frudd

Asking the right questions


Recruitment has seen a significant shift in the last 12 months, and the finance and accountancy sector is no different. Salary and career progression is now no longer the main focal point for candidates, with more emphasis being placed on the need for coherent and consistent flexible working policies. As the roadmap is formulated regarding the easing of lockdown in the UK, the need to demonstrate these policies is arguably even greater, as companies prepare for the future.

So much has changed in the interview process and arguably one of the biggest shifts seen are the questions themselves. Interviewers are being forced to think of new questions, with criteria once relevant two years ago, no longer a priority for businesses. Key characteristics may also have changed, particularly in an increasingly remote working world.

How then, can organisations determine whether a candidate can be trusted to work effectively in a remote environment? Questions can cover a number of different avenues, including how the candidate:

·inspires and engages with their team remotely;

·plans to maintain a work-life balance if working from home; and

·currently plans their day if working remotely

These are all important questions as they will help show how the candidate prioritises work, showcases self-motivation and demonstrates relationship building skills.

Another important aspect of interviewing is looking at market trends. Covid-19 and Brexit will inevitably have had a huge impact on the market and so understanding how much awareness the candidate has on these issues is integral.

















10 key questions to start asking candidates

Interview processes have changed, and companies can no longer rely on interview packs created two or more years ago. So then, what questions should prospective employers be looking to ask candidates?

The team at SF Recruitment has put together 10 key questions you should start thinking about when starting your new hiring process.


1.How do you prepare for the working day?

  “This question will show how the candidate can adapt to new working environments. For example, if   they write to-do lists and prioritise actions, they will likely be a proactive professional   requiring minimal   supervision.” Jade Crooks, Business Development Manager, Birmingham

2.How will you manage your work-life balance now there isn’t the separation of being in an office?

  “This question will show how the candidate prioritises work and showcases self-  motivation, and   allows   companies, to promote a healthy work-life balance.” Mike Lattimer, Regional Director, Birmingham

3.What impact do you feel having a remote workforce has?

  “This question highlights whether the candidate thinks more about personal impact, or is more focused   on the wider team and how it impacts productivity.” Gareth Watkins, Divisional Director, Birmingham

4.What is your understanding of how Brexit and the Covid-19 pandemic might have impacted trade for our business?

  “This question highlights whether the candidate has a good understanding of your company, the   marketplace it operates in and the pressure it might face.”  Kelsie Hill, Senior Consultant, Nottingham

5.What do you feel you have learnt from the Covid-19 pandemic pressures and what will you do differently moving forward?

  “This question will help determine how the candidate has responded to Covid-19, and how they have   been impacted professionally.” Dhruti Patel, Divisional Manager, Leicester

6.What is the most challenging man-management situation you have dealt with?

  “ Close relationships between team members has never been more important. This question   will   determine   how this person has dealt with one of the significant changes to the management landscape – whether as a   manager or a team member.” Gareth Watkins, Divisional Director, Birmingham

7.How do you think we could create a great place to work, grow and develop?

  “This question will help companies gain insight into what candidates feels makes a great workplace, and   offers the opportunity to present workplace policies that sets them apart   from   competitors.” Jade Crooks,   Business Development Manager, Birmingham

8.  What regulations, processes and procedures do you think we should have in place as a result of   Brexit?

   “This question will help determine the expectations of the candidate, and again allows the   organisation to   explain processes already in place.” Ellie Smith, Business Development Manager, Nottingham

9.What are your experiences of working in a remote environment?

  “This will show how the candidate can adapt to different environments. Interviewers can also use this as an   opportunity to probe on how they have overcome any challenges, if any are mentioned.” Paul Webb,   Senior   Consultant, Birmingham

10.What in particular draws you to this role?

  “This will determine if the candidate is looking for ‘this job’ or just ‘a job’. If the candidate offers a generic   response, they may not be fully committed to your opportunity.” Dany Priestley, Recruitment   Consultant,   Birmingham



What are candidates asking the interviewer / employer?

Working from home has changed people’s views on work and the working environment has never been more important. As a result, attracting a high calibre of candidates is more challenging than ever before, which is partly down to the increased loyalty being shown to current employers. Candidates are demonstrating more commitment to employers which have supported and retained them during the pandemic, resulting in them becoming more direct with their questions to the interviewer.

Additionally, candidates are more aware than ever that they are competing against a larger pool of talented professionals. Interviewers should be prepared for the candidate to ask whether there are any reservations about the role during the meeting.

Here are some of the questions candidates are starting to ask prospective employers following the pandemic:

·How do you think your business will adjust when lockdown ends? Jade Crooks, Business Development Manager, Birmingham

·What Covid-19 measures does your company have in place to ensure a safe working environment? Dhruti Patel, Divisional Manager, Leicester

·How has Covid-19 affected the business’ sales, future plans and general financial stability? Paul Webb, Senior Consultant, Birmingham

Prepare, prepare, prepare

Never has there been more at stake when it comes to making the right impressions as a company, and so devising the right interview questions has grown in importance. To do this right, employers must ensure they have prepared thoroughly.

When hiring a candidate into your business, you are making an investment and you want to ensure that they have the skills and experience needed to support on any projects or changes to the business. It may sound simple, but preparation before conducting an interview is critical.

Video interviewing

Another huge change to the recruitment process is how candidates are interviewed. How do candidates showcase their personality effectively in a virtual world? This chat would often happen on the walk from the reception and can be lost in a virtual environment. In a normal world, body language, eye contact and hand gestures are usual indicators which can help the decision-making process. However, these are no longer viable online.

Where possible, employers should treat the interview as if it was taking place face-to-face. This can be achieved in a number of ways, including:

·Think about ice breaker, interest related or fun questions to ask at the start

·Minimise distractions from your phone and emails

·Prepare an introduction and agenda for the interview

·Have a company logo or branding on your screen background

Changing the way interview processes take place is key, and SF Recruitment’s team of experienced accountancy and finance specialists can support all organisations overcome these new challenges. Get in touch with a team member today.

Fiona Frudd
Fiona Frudd
Head of Marketing