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Marketing Manager-Sporting Events

Ref code: NYC99094627
£35k per year
Birmingham, West Midlands, England
Hybrid Working
Applications Closed

Marketing Manager

The Marketing Manager - Business and Sporting Events is responsible for planning and delivery of business tourism (MICE) and major sporting event campaigns, marketing collateral, strategic plans and manage the business as usual activity to promote business tourism and major sporting events. The breadth of destination marketing will be covered by this role, from strategic relationship development, B2C and B2B marketing, domestic and international campaign management, brand application, trade and press events, press and PR, website and digital development and management, social media strategy, and procuring and managing contracts.

- Managing marketing activity across business tourism (MICE) and major sporting events in the West Midlands

- A passion for destination marketing, underpinned by research and intelligence and focused on measurable outcomes.

- Support Global West Midlands marketing strategy and delivery for business tourism and major sporting events, supporting the delivery of our core services, campaigns and projects to ensure objectives are met

- Managing the delivery of business tourism (MICE) and major sporting event marketing assets including complex collateral - activity includes writing briefs, producing copy, obtaining quotes, managing agencies/creatives, through to delivery.

- Lead on event (exhibitions, conferences, fam trips, dinners) marketing through stand design, developing marketing collateral, audience and stakeholder communications, and reporting

- Work with domestic and international media partners, building relationships and developing marketing plans

- Develop social media plans to raise awareness and drive engagement to for B2B audiences for business tourism (MICE) and major sporting events

- Writing creative briefs for in-house creative team and external agencies to deliver a variety of marketing collateral for both print and digital media

- Supporting procurement processes including tendering for services to deliver required project activity, managing contracts and working alongside the contracted suppliers to ensure project-specific deliverables

- Manage accounts and integrated campaigns/projects, ensuring all work is proof read, complies with brand and has been signed off by WMGC account lead

- Manage budgets and overall time allocation

- Internal stakeholder engagement to ensure delivery is on-track across the business tourism (MICE) and major sporting event programmes, working with the workstream leads, and dovetailing activity across the marketing teams

- External shareholder management with the seven West Midlands Local Authority destinations plus DMOs, and business tourism (MICE) / major sporting event partners

- Support activity to refresh, develop and manage the core visitor economy marketing channels and campaigns including and

- Supporting work with internal teams to achieve successful outcomes in marketing and communications, research, monitoring and evaluation

- Report against key milestones, deliverables and outputs, providing evidence as required

Experience and knowledge:

Skills and attributes:
-Evidence of delivering strategic and tactical marketing campaigns underpinned by, and responsive to, research
-Excellent relationship and account management skills
-Ability to work in a fast-paced environment and manage a complex stakeholder network
-Deliver multiple projects, self-motivated and deadline-driven
-Ability to manage agencies, write comprehensive briefs and manage them to deliver campaigns
-Evidence of working in a B2C and B2B marketing environment with campaign and project management skills
-Creative thinker able to apply skills to achieve excellent outcomes
-Experience working in the events industry, with knowledge of the MICE sector
-Experience in delivery of the full marketing mix - campaigns, creative, brand, social media, events etc.
-Experience working in the events industry, with knowledge of the MICE sector
-Experience in destination marketing, including campaign activity
-Knowledge of the West Midlands region
-Working in a multi-stakeholder / delivery partner environment
-Line management experience with development and coaching activity
-Experience of managing domestic and international marketing campaigns
-Understanding of public procurement guidelines
-Event management experience
-Account management / agency background and / or stakeholder engagement experience

Call Nikki 07540 942 901