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Head of Events/Events Manager

Ref code: NYC99094411
Customer Service & Call Centre, Sales
£34.6k per year
Birmingham, West Midlands, England
Office Based
Applications Closed

Head of Sales and Events
B12, near Edgbaston Cricket club

Please apply if yiu manage Events, Sales CV's will not be consideed without running large events.

The Head of Sales & Events manages and leads Sales & Events team. Their main purpose is to drive income generation from Events hires e.g. conferencing, room hires and
special events across MAC's varied spaces. The role also oversees the Welcome Team, responsible for ticket sales and customer services. With line management delegated to the Deputy Head of Department.
Open daily, our client is a large-scale venue with a wide-range of flexible and creative spaces e.g. theatres, meeting rooms, studios, cinema, café - available for hire and is attractively located
in the beautiful surroundings of Cannon Hill Park. The client is a registered Charity with a Trading subsidiary, the profits from Trading return well-needed income to the Charity.

The role is essential in delivering a financially and operationally successful events and venue hire business whilst working proactively with colleagues across the organisation to balance MAC's primary role as an arts centre. The role works closely with the in-house catering team to ensure catering sales are linked to venue hire service.
Leading by example, this role champions excellent customer service and is detail orientated ensuring all our customers experience excellent service and communication from enquiry to post event feedback.
Key Responsibilities:
Business Development
- To continuously research the market identifying businesses or sectors currently under represented in client base and develop strategies and packages to reach those markets, driving business to client.
- Work cross organisationally to understand and identify hire opportunities and team capacities, working with marketing to develop plans and packages to drive business across the financial year, promoting uniqueness as a venue.
- Work closely with the Catering, Front of House and Marketing teams to continuously develop healthy, seasonal, cost effective menus which can be professionally photographed and promoted to prospective clients, driving catering sales and To actively engage, network and build relationships in person and via B2B channels
(LinkedIn, conferences and industry events etc) with the local business community to promote MAC's Hires spaces and its uniqueness as a venue.
- To work with the Marketing team to develop processes to actively seek customer feedback and use these as a measure of success, an opportunity to learn, improve and maintain relationships for the future.
Business and Financial Planning
- To be commercially and entrepreneurially minded, always seeking new event sales opportunities, whilst being sensitive to the primary needs of and the content of its arts programme.
- To keep under constant review, offer and pricing in comparison to other venues in Birmingham and develop packages and pricing which reflect venue hire trends, our position in the local market and our uniqueness as a venue.
- To lead on the budget setting and review processes for Sales & Events and work with Catering Management to jointly set event catering targets and manage the team to
deliver against these.
- Attend meetings of the Trading Board providing written, financial and verbal updates on activity and developments as required.
Events Hires
- To manage the Sales & Events Team responsible for generating and converting enquiries and liaising with customers to confirm event details in order to accurately hand over to the delivery teams. This team works across 7-days to reflect the 7-day nature of the hires business.
- To lead on large-scale, high profile bookings or "non-standard" bookings, act as the main point of contact with the customer to understand their needs and budgets, negotiate prices and co-ordinate Sales & Events and Delivery Teams to deliver.
- To champion excellent customer service and exceed customer expectations by providing the link between the Sales & Events and Event Delivery teams ensuring event

For more info call Nikki 07540 942 901