News & Insights

SF Announce New Employee Proposition Offering

By Daniel Meredith 15.09.2021
SF Announce New Employee Proposition Offering

SF Recruitment have announced a new, multi-faceted employee proposition and vision for their employees.  Unveiled in 2021, the package of new employee policies and benefits are both innovative and market leading as part of an exciting new growth strategy to double the size of the business within three years. Having successfully placed in the UK’s Top 20 Small Companies To Work For, for the second year running, SF Recruitment’s brand new proposition, The SF Experience ©, completes a radical three year business transformation plan.

SF Recruitment’s CEO, Saira Demmer said “we are extremely excited to announce that we have revitalised our employee offering and re-established who we are as an employer. Our 3-year business transformation plan was accelerated by the changing times we live in, and SF is now revitalised, reinvented and reborn.  We have radically changed the way we do things, this is an entrepreneurial environment where everyone has a part to play in our future and shares in our success. Having been recently confirmed as the Best Recruiter to Work For in The Midlands by Best Companies, we know that we can’t stop there.”

The SF Experience © centres around three principles; Achieve, Reward and Life, with a raft of policies and benefits sitting around each pillar. We have worked hard to create high performance environments that allow our employees to make the most of their lives and our vision for this can be summarised as follows.


Reward: A high-performance culture with market leading rewards, employee ownership scheme and a transparent attitude towards remuneration.

Achieve: Earn and learn on your own terms. Our experienced recruitment team and client strategy provide a powerful springboard to achieve your targets.

Life: A healthy life isn’t all work work work. We’re passionate that our colleagues are stimulated and challenged at work without compromising a happy home life.


Arguably the highlight of the new proposition are fully flexible working hours for all of our team. At SF, we trust our employees to work their hours when they want, and mostly, where they want. This allows for our consultants to design when they work around their market, when they work at their best or when it is most convenient to their lifestyle and family commitments. This is your life and we don’t want any of our people missing out on important moments at home.

We have also thoroughly analysed the local recruitment market to benchmark our team earnings. We can show you how our reward packages are truly market leading and will continue to regularly benchmark ourselves to ensure we retain our top quartile market positioning. We are also completely transparent, so everyone knows what can be earned and what they need to do to reach their targets. We are also delighted to announce a brand new programme, an Employee Ownership Scheme, giving our employees a stake in the future of the business and the chance to share in our success. We also give our employees 30 days annual leave (excluding bank holidays) and we will even give you your birthday off too.

We are offering our teams a wellbeing suite including online GP services, anonymous counselling and a free subscription to Headspace meditation app.  We also provide discounts for gyms, thousands of online retailers and salary sacrifices for tech and cycle products. Our pension contributions have increased and we give everyone death in service cover.

That’s really just a summary, so if you are not currently working for SF, but like what we have to say here, then we would welcome the opportunity to explain in more detail and run through even more benefits and ways in which we look after our employees.

We have a truly collaborative culture, where insight and leads are shared as second nature, our directors lead by example and are active recruiters helping to create the entrepreneurial spirit that exists in all three of our office locations, and share best practice. We have also recently confirmed a 0% gender pay gap with 50% of our leadership team also being women. We are also all about the environment, we love bamboo and we have all pledged to become single use plastic free; in fact we even give our team a charitable day of work a year and a second one if that day is related to our environmental cause.

We’re obsessed with creating the best possible working environment in the recruitment industry. It’s a journey that will be inspiring, fun and never dull. This is an entrepreneurial environment where everyone has a part to play in our future and shares in our success. We have multiple recruitment vacancies available across the Midlands. We’d love to explain our employee proposition to you and run through some of the new initiatives that will help you earn more and live your life the way you want to live it. Contact Hayley Scott in confidence.









Daniel Meredith
Daniel Meredith Marketing Director