Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Media Executive
Reporting to: Head of Marketing

Purpose of role

Photography and Videography

• Headshots: Professional photography of team members.
• Marketing Videos: Producing promotional videos for marketing campaigns.
• Candid Photography: Capturing spontaneous moments and events.
• Photo Cut-outs and Uploads: Editing photos for the team page and uploading them to the CRM.

Graphic Design and Animation

• Creating Job Graphics: Designing and uploading job advertisements on Jobs Boards
• Creating Animations: Developing animated content for marketing purposes.
• Post-Production Editing: Editing videos to ensure high quality using Adobe Premier Pro and Aftereffects.
• Skilled with Photoshop: Utilising Photoshop for advanced image editing and graphics creation.

Digital Marketing

• LinkedIn Sponsored Campaigns: Managing pay-per-click campaigns on LinkedIn.
• Email Marketing: Setting up email campaigns using BeePro HTML and integrating with internal email system..
• YouTube Management: Uploading and optimising videos on YouTube.

Web and Analytics Management

• Google Business Profiles: Managing and updating Google Business profiles.
• Google Analytics: Tracking and analysing website data to improve transaction flow via the website.
• Website CMS Management: Overseeing the content management system (CMS) and collaborating with web developers for website updates and improvements.

Required Skills

Technical Skills: Proficiency in Photoshop, Adobe Premier Pro, Aftereffects, BeePro HTML, and website CMS.

Photography and Videography: Experience in taking professional headshots, candid photography, and video production.

Graphic Design: Strong design skills for creating job graphics and animations.

Digital Marketing: Knowledge of managing LinkedIn pay-per-click campaigns, Google Analytics, and Google Business profiles.

Content Management: Ability to manage website CMS and ensure seamless integration with the development team.

Additional Attributes

• Acute Attention to Detail: Ensuring all content is of high quality and meets branding standards.
• Creative Thinking: Developing engaging and innovative content for various marketing channels.
• Analytical Skills: Using data to drive decisions and improve marketing effectiveness.
• Communication: Excellent communication skills for collaborating with team members and stakeholders.

Skills Required

• Photography and videography
• Graphic design and animation
• Digital marketing (PPC, email campaigns, social media management)
• Web and CMS management
• Proficiency in Adobe Creative Suite
• Experience using Canva