Marketing Manager

Our client is a leading bespoke building control service company based in Birmingham, dedicated to providing exceptional regulatory compliance and consultancy services. Our team is committed to delivering innovative solutions that meet the unique needs of our clients.

Role Overview: As the Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategy, enhancing our brand presence, and driving business growth. This position offers an exciting opportunity to make a significant impact in a dynamic and specialized industry.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop, implement, and refine a comprehensive marketing strategy aligned with our business development objectives.
• Collaborate with senior leadership to ensure marketing efforts support overall company goals.

Client Acquisition and Engagement:

• Lead client acquisition activities, including outbound marketing campaigns, conference participation, targeted advertising, and social media initiatives.
• Design and execute multi-channel marketing campaigns to attract and engage potential clients.

Content Creation and Brand Management:

• Oversee the production of high-quality, compelling content that reinforces our brand positioning and thought leadership.
• Manage the content calendar, ensuring consistent and timely delivery across all platforms.

Marketing Funnel Optimization:

• Take ownership of the outbound marketing funnel, implementing strategies to nurture leads and convert prospects into clients.

Data Analytics and Reporting:

• Provide meaningful analytics and insights to senior management to facilitate data-driven decision-making.

Budget Management and Vendor Relations:

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Build and maintain strong relationships with marketing suppliers and agencies.

Industry Insight and Innovation:

• Stay abreast of industry developments, competitor activities, and emerging marketing technologies.

Requirements:

• Proven experience in marketing management, preferably within the building control or construction industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and make informed decisions.