Proactively finding your natural fit.


We are the leading specialist recruiters in the Midlands and cover temporary and permanent roles across nine specialisms for businesses of all sizes across our region.

We are honest, proactive and passionate about only putting forward people who meet your brief and we're here to save you time. We'll quickly produce accurate shortlists of quality candidates and help you with the admin demands of offer and onboarding stages. Unlike many other recruiters, we like to visit every company we partner, to make sure we understand your culture before we put people, only of the right character, forward.

Our experts are dedicated to your area of specialism, have access to over two decades of business connections and will be there to proactively hunt out talent and the right personalities.

At SF, we deliver excellence through experience. We are different to others and you can read our 5 Roots of Recruitment below to find out why.

Proactively finding your natural fit.
Great candidates, fast.

We get it. You need a shortlist of talented candidates, quickly. 

Working with an agency should ensure you access candidates who aren't necessarily seeking a new role too. Anyone can advertise.

Twenty-plus years of helping businesses grow means we have a web of contacts to do this. We continue to stay in touch with talent.

Talk to experts.

We're experts in your sector, and our recruiters are dedicated to the area of specialism in which you are recruiting.

Our business is built upon giving expert support to businesses we partner with. Excellence through experience. Read more in our '5 Roots of Recruitment' below.

Honest principles.

'Be Human' is one of our values. We are environmentally focused but we also operate with honesty.

We prefer to send one or two candidates that we feel fit both the role and the company culture, rather than a scattergun approach often employed by others. We can help advise how to shape a team and look to remove the admin strain out of your process.

Connected to business.

We're out and definitely about. We are patrons to the Midlands' two Chambers of Commerce and we partner and support the West Midlands Growth Company to drive growth in the local economy.

We pride ourselves on our business connections and we look to visit every client we work with so we can understand them and their market.

Conversation in Birmingham
SF brochure
Bamboo in buckets
Top 100 award
Arriving for a meeting
Using headsets in the office

Some of the brands we've worked with

Watches Of Switzerland Rolls Royce Selfridges & Co Sainsburys PLC Breedon Aggregates West Midlands Combined Authority Bridgestone NFU Mutual University of Birmingham Unipart Group Limited Poundland Waterstones PEUGEOT CITROEN AUTOMOBILE   Fed Ex NEC Group Limited Codemasters Tyrrells Crisps

Our 5 Roots of Recruitment

Recruiting with SF comes with a promise of expertise. To quickly and skilfully place the very best people for your business. Great habits are formed over time and our five roots of recruitment illustrate how we operate every single day.

Excellence through experience.

Leadership. It starts at the top.
<span>Leadership.</span> It starts at the top.


Our five directors are active recruiters.

With 90 years of combined practical recruitment experience – and a minimum of 12 each - they ensure that expertise filters through every layer of the organisation enabling our people to keep their finger on the pulse.

They are close to market conditions, have targets to hit like everyone else and lead by example.

Knowledge. Experts in your field.
<span>Knowledge.</span> Experts in your field.


Work with us and you’ll work with specialists.

Recruiters who are solely focused on your sector and collaborate regionally, meaning that they know your market, speak your language and get to a solution faster.

A deep understanding is guaranteed with a minimum of 8 years relevant experience in any one of our dedicated teams. 

Nurturing. We look after our people.
<span>Nurturing.</span> We look after our people.


To find people and companies that truly fit together naturally, we must get that right at home first.

We are listed 16th in the 'Sunday Times Best Small Companies to Work For', are national winners of the Best Companies 'Learning & Development' award and were named the 5th best company of any size to work for in the Midlands. 

We reward success and give our teams the skills they need through training and mentoring. No surprise then that our people tend to stick around giving us a market leading average tenure within a high-performance culture.

Proactivity. Decades of data and real relationships.
<span>Proactivity.</span> Decades of data and real relationships.


Two of them to be precise. We have detailed records for every role we've filled since SF opened its doors over 20 years ago, giving us a huge competitive advantage.

Good candidates are often busy people, often too busy to look for more rewarding roles. Our data intelligence and philosophy of staying in touch enables us to keep a healthy pipeline of suitable candidates, proactively targeting them even when they aren’t actively job seeking.

We have placed over 40,000 candidates with over 13,000 companies over our two decades. That's an average of eight candidates every single day for 20 years. We know what we're doing. 

Insight. Connected to industry and regional businesses.
<span>Insight.</span> Connected to industry and regional businesses.


We are exclusive patrons of the Midlands’ two Chambers of Commerce and we partner the West Midlands Growth Company, helping them to drive the local economy forward.

We’re embedded into our industries, we know what is happening in your market and attend and run over 300 networking and insight events every year.

We are connected across the local business network, gaining new perspectives and sharing what we know with our clients is in our DNA.

Partner SF. Unlock great talent.

We can of course, quickly access candidates who are looking for a new opportunity. However, we can also unlock talent not actively looking for a new role too.

We stay in touch with great people we've encountered over our 20 years plus of recruiting. Good people are often too busy to search extensively for the right role themselves!

Partner SF. Unlock great talent.
0 years of proactive recruiting

We have recruited across the Midlands for over two decades. Building an unrivalled network of candidates and clients across multiple specialisms and industries.

0+ candidates placed

Helping our clients grow with great talent is what we live for. On average, we've placed eight candidates into new roles every single day for the past 20 years!

0+ happy clients

We feel we provide our local economy a vital service helping businesses of all sizes. We're most proud however, of the number of these clients who return to partner work with us, again and again.

Strong candidates to suit your strategy.

Access our wide network of long and short term candidates.

We're focused on saving you time. We'll search, provide an appropriate shortlist, arrange interviews, manage the offer process and help with onboarding administration.



Whether your business is expanding or relocating, filling a skills gap within a team or succession planning, we can help define the role and find the person you need.

Across our nine areas of specialism, simply speak to us and we'll guide you through the process.



Our team are specialists at arranging short term support, looking after the HR and payroll administration, so you don't have to. 

We appreciate the importance in defining the role, finding the right person and ensuring they're fit to work for you.

Interim & contract

Interim & contract

Finding senior and strategic fixed term roles is something we're known for.

If you're looking for leadership, solutions for talent gaps or changes in your market, our specialists excel in indentifying individuals who will deliver quickly. We'll even deal with HR and payroll administration for you.


Our Reviews

“After working with Hannah over the last few years I have found her very easy to talk to, personable and has a natural confidence to finding the right person. There is no hard sell, they take their time to understand the department and the needs of the business.

When initially sending over CV’s the candidate is always of the right type and at the interview stage, I always have a difficult job in deciding which candidate to employ as there are always a number of candidates who fit the bill.”

Kevin Wilson Logistics Manager, MQP

“Working with Jade has been an absolute pleasure, her communication and the ability to meet some difficult deadlines has been second to none.

SF have always understood our needs as a business and provided candidates when our company has had some ambitious recruitment needs. I would definitely work with them again.”

Jenny Marvell Core Team Leader, Watches of Switzerland

We contacted SF in early June with a requirement for a “temp to perm” admin role. Within hours they had understood the role extremely well and provided excellent and relevant CVs, one of whom we saw the next day!

That candidate started with us within days (of interview) and successfully converted to a permanent role two months later. Since then she has developed well within our office team. Throughout the process, we received excellent communication from everyone at SF, who proved to be helpful and knowledgeable. I would use them for any future requirements and am happy to recommend them.”

Gregg Collingham Acting General Manager, P.H Hull & Sons

SF have provided recruitment support to the Council for a number of years. We've formed a strong relationship. It is a pleasure working with SF, they are always extremely personable and professional and have a vast knowledge of the recruitment market.

They focus on understanding the business' needs in order to match candidates to the organisation. Their 'nothing is too much trouble' approach goes over and above what is expected and they have helped me with some sensitive recruitment issues. It's the best recruitment support I have experienced and I have no hesitation in recommending SF to other companies.

Anne Court Chief Executive, Oadby & Wigston Borough Council

SF Recruitment have consistently been able to source competent candidates for us who have been able to hit the ground running in our busy shared service centre.

They have a good understanding of the type of individual that will fit in well with the various teams here which makes the whole recruitment process a lot easier. 

Elizabeth Etchells Financial Accounting Manager, Galliford Try

We know the power of business.

We are connected to industry and regional businesses and for us, life is about more than just filling job vacancies.

We are exclusive patrons of the Midlands’ two Chambers of Commerce and we partner the West Midlands Growth Company, advising and helping them to drive the local economy forward. We’re embedded into our industries and attend and run over 300 networking and insight events every year. Gaining new perspectives and sharing what we know with our clients is in our DNA.

Service for business
We know the power of business.

Our useful client tools.

Job Market Monitor

Job Market Monitor

Search by job title and town to get an instant view of what other companies are paying for specific roles.

Job Market Monitor
Commute Comparison

Commute Comparison

Instantly compare two commutes and how much they will cost your candidate anually.

Commute Comparison

Covering all of the Midlands.

We are the leading specialist recruiter in the Midlands. From our three offices, we have a long history
of providing talent to businesses across every square mile of the region.


East Midlands North & Derby

6 Millennium Way, West Phoenix Centre, NG8 6AS

directions Plan Your Route


West Midlands & Coventry

22 Gas Street, B1 2JT

directions Plan Your Route


East Midlands South and Northampton

Watling Suite, High Cross Business Park, Sharnford. LE10 3PG

directions Plan Your Route

We're green by name, and green by nature.

We're all about bamboo. That's right, bamboo.

It reminds us of our company values and our tagline, 'a natural fit'. It also reminds us, how being strong, yet flexible helps make a great recruiter.

In 2019, we pledged as a company to become single-use plastic free.

Bamboo serves as a great alternative material for many products we order as a business. From wine boxes and desk tidies, to pens and letterhead.

Bamboo is one of the world's natural marvels and you can read more on what makes it so, and how it inspires our business below.

Our consultants have pledged to never bring single-use plastics into our offices. Ever.
Our consultants have pledged to never bring single-use plastics into our offices. Ever.
All business supplies are single-use plastic and plastic wrapping free - bin liners, fruit, print etc.
All business supplies are single-use plastic and plastic wrapping free - bin liners, fruit, print etc.
Plastic gifting and paper stationary is mostly made of Bamboo, and absolutely never of plastic.
Plastic gifting and paper stationary is mostly made of Bamboo, and absolutely never of plastic.